TOP 5 trends in real estate marketing in 2023

The real estate industry never stands still. It is a market that is dynamic and highly competitive, and characterized by a long decision-making process on the part of the client. Real estate companies today have to be quite imaginative and creative in reaching out to potential customers. Do you want to maximize the potential of your offering? Use the latest trends when planning marketing activities. Learn about 5 important trends in real estate marketing in 2023.

Virtual tours of real estate Virtual tours are a real breakthrough in presenting offers in the real estate industry. This form allows customers to see the interiors of any property, even those located on the other side of the globe. That’s not all. Virtual tours created on the basis of 3D visualization allow potential buyers to see the interiors of buildings whose construction has not yet begun. A well-created visualization will allow your clients to view the area around the property from the comfort of their own home armchair and take a walk through the aesthetically finished interior.

This form of presentation works on the imagination of customers much better than photos, floor plans or even the most detailed descriptions. The buyer does not have to visit the construction site and study the designs in depth to imagine what the property will look like when completed. A virtual tour of the property saves the customer time, money and can make the buying process much more convenient. The impressions given by well-created 3D visualizations are extremely realistic. The designs are refined to the smallest details, such as the angle of light falling on the interior.

Virtual staging – show the potential of the property  Not just classic home staging anymore, but virtual staging will become a strong trend in real estate marketing this year (and the next coming ones). 3D visualizations make it possible not only to show the interior and proposed furnishings, but also to sell the client’s vision. Virtual staging makes it easy for the client to imagine themselves in the apartment or house they are viewing.

Modern tools for virtual presentation of real estate make it possible to arrange the space from start to finish – from tiles to furniture to small accessories and decoration. It is these details that make interiors – even those presented virtually – look stylish, cozy and homely.

Take advantage of video marketing in social media  Almost every social network is now based on short videos. Instagram, TikTok, Facebook or Snapchat are the media where dynamic video forms achieve the best reach. It is worth taking advantage of this! Presenting the best features of a property in the form of a short video will arouse much more interest in the viewer than text or even photos.

What can be shown in videos promoting real estate? An accelerated, dynamic version of the virtual walk-through visualization supplemented with music and interesting captions will work great. It will also be a good idea to show the viewer a drone view of the entire estate or the neighborhood around the house. It is the neighborhood and the immediate vicinity that is very often the deciding factor in buying a property. In the form of a video, you can also present advice content or feedback from previous customers, which will help build trust in the company.

Engage the viewer with interactive content According to a contentmarketinginstitute.com report, as many as 81% of marketers believe that interactive content is much more appealing to users than content that does not require their engagement. Interactive forms are engaging and memorable for longer. Examples of interactive content can be surveys, when or quizzes.

How else can you engage the viewer of your real estate sales content? Let him decide for himself how he wants to view the apartment, house or property. Much better than classic static visualizations of interiors will work the aforementioned virtual walk-through. The recipient himself will decide in what order he wants to view the rooms, how long he wants to stay in each of them and how much he wants to focus on the details.

Marketing real estate with VR – make the customer feel at home How about going one step further? A virtual tour using VR technology can take real estate marketing to a whole other level. A tour of a virtual interior shown on a screen is very realistic, but the same walk-through using VR technology gives an almost tangible feeling of being in the room being viewed here and now.

ShapeSpark is a browser-based tool for creating 3D visualizations and virtual walk-throughs – including those using VR technology. The Shapespark platform will help drive your marketing efforts, reach a larger audience and effectively convince them to buy the properties you have to offer them.